Vanilla Sky essay essays

Vanilla Sky essay essays In the movie Vanilla Sky, Tom Cruise takes on two roles, his characters actual life, and his dream life. The bases of these two roles remain the same. Hes a well to do young man from upper manhattan who has just about everything he wants. Money, a promising career, good looks, and a great social life, but the one thing he is missing is experiencing true love, which he later discovers in his dream. Penelapie Cruz plays the object of his affection in this almost perfect dream, and completes the missing part of what he now feels is a perfect life. Until a glitch in the system forces him to realize that all it is, is a dream. The glitch is then fixed and the time has come for him to make a choice, either stay in the surreal life with his love, or be brought back to the reality. The only catch is he will no longer be living in the world he was once familiar with due to the fact that it is 150 years later. All of his friends and family are long gone, along with his wealth and every other aspect of his life from long ago. Nevertheless, he chooses to return to modern day living, and the movie ends with him being brought back to the real world. Being that he no longer has the same status as he did in the past, Im sure he will have a better appreciation of life from that point on, and will use the values he gained from living in his dream and apply them to his new lifestyle in the future. ...

Earths Bigger, Older Planetary Cousin

Earth's Bigger, Older Planetary Cousin Ever since astronomers first began searching out planets around other stars, theyve found thousands of planet candidates and confirmed more than a thousand as actual worlds. There could be billions of worlds out there. The tools of the search are ground-based telescopes, the Kepler Telescope, Hubble Space Telescope, and others. The idea is to look for planets by watching for slight dips in the light of a star as the planet passes in its orbit between us and the star. This is called the  transit method because it requires that a planet transit the face of the star. Another way to find planets is to look for tiny shifts in the stars motion that are caused by a planets orbit. Detecting planets directly is very difficult because stars are quite bright and planets can get lost in the glare.   Finding other Worlds The first exoplanet (a world circling other stars) was discovered in 1995. Since then, the rate of discovery grew as astronomers launched spacecraft to look for distant worlds. One fascinating world that theyve found is called Kepler-452b. It circles a star similar to the Sun (a G2  star type) that lies about 1,400 light-years from us in the direction of the constellation Cygnus. It was found by the Kepler telescope, along with 11 more planet candidates orbiting in the habitable zones of their stars. To determine the planets properties, astronomers conducted observations at ground-based observatories. Their data confirmed the planetary nature of Kepler-452b, refined the size and brightness of its host star, and pinned down the size of the planet and its orbit Kepler-452b was the first near-Earth-sized world found, and it orbits its star in the so-called habitable zone. Thats a region around a star where liquid water could exist on the surface of a planet.  It is the smallest planet ever found in a habitable zone. Others have been larger worlds, so the fact that this one is closer to our own planets size means astronomers are close to finding Earth twins (in terms of size).   The discovery does NOT tell whether or not there IS water on the planet, or what the planet is made of (that is, whether it is a rocky body or a gas/ice giant). That information will come from further observations. Yet, this system does have some interesting similarities to Earth. Its orbit is 385 days, while ours is 365.25 days. Kepler-452b lies just five percent farther away from its star than Earth does from the Sun.  Ã‚   Kepler-452, the parent star of the system is 1.5 billion years older than the Sun (which is 4.5 billion years old). Its also a bit brighter than the Sun but has the same temperature. All these similarities help give astronomers a comparison point between this planetary system and our own Sun and planets as they seek to understand the formation and history of planetary systems. Ultimately, they want to know how many habitable worlds are out there.   About the Kepler Mission The Kepler space telescope (named for astronomer Johannes Kepler) was launched in 2009 on a mission to spy out planets around stars in a  region of the sky near the constellation Cygnus. It performed well until 2013 when NASA announced that failed flywheels (that keep the telescope pointed accurately) were failing. After some research and help from the scientific community, mission controllers devised a way to keep using the telescope, and its mission is now called K2 Second Light. It continues to search out planetary candidates, which are then re-observed to help astronomers determine the masses, orbits, and other characteristics of the possible worlds. Once Keplers planet candidates are studied in detail, they are confirmed as actual planets and added to the growing list of such exoplanets.

Some questions Essay Example | Topics and Well Written Essays - 750 words

Some questions - Essay Example This includes the right to education, religion, and matrimony. The right to live and to have free speech in order to be heard and be heard truly with an understanding and open mind. And most importantly, the right to be respected at all times as humans, whether man or woman. The issue between genders have always been a controversy; as to who the â€Å"stronger laborer or the main economic contributor is†. (Byrne 132) Women have stood behind men for decades: a norm for them to serve under the towering image of their male counterparts. Not until recent years did women fight for their rights to be heard asking for society to uphold them. Through this, contemporary feminism has altered the debate on human rights in several different ways. They have risen to several different occasions to be the most powerful voice in the nation; rising to the challenge of political, environmental and at the same time economic agendas both in the entire nation and within their private spaces. If th e country’s leaders would support their objectives, not only will women be heard but every individual fighting for their human rights as well. Now, as the most powerful country in the world, to whom every nation look up to, the US should lead by example actively performing and promoting the rights of every individual no matter the status or gender. They should not limit themselves to laws and leave this responsibility to the UN. As an active member of this organization, it should empower the UN to ask everyone to actively participate in the promotion of human rights. It should not stop at being just a member but instead push forward to reach further in creating a greater impact in the entire world; thereby starting within the confines of its constitution leading by example and mandating respect towards every individual rights. Prejudice refers to attitudes of aversion and hostility toward the members of a group simply because they belong to it and hence are

Outline of three ideas Essay Example | Topics and Well Written Essays - 500 words

Outline of three ideas - Essay Example atrons for such expeditions; however, there are numerous fishing businesses that depend almost exclusively on the catches they obtain through more destructive mid- and deep-level trawling. These businesses could be encouraged, through law or regulation, to offset some of their harmful by-catch (the killing of valued or endangered animals such as dolphins, turtles or sharks) by returning a specific amount of plastic catch for every 5 live catches, for example. Drainage filters throughout our cities and towns are necessary to protect our water and food supplies. Filters would work to reduce the amount of trash that enters the oceans and pollutes the fishing industry. They could be installed in storm drains throughout the cities – making the city dwellers and the cities themselves obvious patrons of the system – and help prevent some of the plastics that are making their way into the ocean and poisoning the fish. Because of land effects of plastic on the fishing industry, this industry might also be interested in being patrons, helping with educating the public and helping with other marketing efforts. A filter could be developed that works in much the same way as the filters we use for our tap water. Water would flow into the storm drains and go through a series of chambers that have different levels of screening material before it is finally free to enter the river or ocean system. It would be necessary to also begin a new c ity service similar to the waste department to maintain these filter systems, emptying the chambers of collected trash on a regular basis. To reduce the amount of rubber produced and its harmful effects on the environment, these tires are designed to stay full for nearly the life of the vehicle. They are made from ultra-durable rubber created with recycled plastic and rubber materials and designed with a special self-heal technology that instantly closes off any potential punctures. These tires would be in high demand by tire

Spanish literature Essay Example for Free

Spanish literature Essay From Latin litterae (plural); letter is the art of written work. The word literature literally means: things made from letters. The body of written works of a language, period, or culture. Imaginative or creative writing, especially of recognized artistic value: Literature must be an analysis of experience and a synthesis of the findings into a unity (Rebecca West). The art or occupation of a literary writer. The body of written work produced by scholars or researchers in a given field. Printed material Written material such as poetry, novels, essays, etc. , esp works of imagination characterized by excellence of style and expression and by themes of general or enduring interest. The body of written work of a particular culture or people Written or printed matter of a particular type or on a particular subject Printed material giving a particular type of information The art or profession of a writer Obsolete learning Writing in prose or verse regarded as having permanent worth through its intrinsic excellence. The entire body of writings of a specific language, period, people, etc. The writings dealing with a particular subject. The profession of a writer or author. Literary work or production. Any kind of printed material, as circulars, leaflets, or handbills. Archaic. literary culture; appreciation of letters and books. Creative writing of recognized artistic value writings in which expression and form, in connection with ideas of permanent and universal interest,are characteristic or essential features, as poetry, novels, history, biography, and essays. Written works (such as poems, plays, and novels) that are considered to be very good and to have lasting importance.

An Inspector Calls :: English Literature

An Inspector calls is set in 1912 and was written for a 1946 audience. What can it have to offer an audience in 2002? An Inspector calls. 'An Inspector calls' was written by J.B. Priestly in 1945, and was first shown to an audience in 1946. It was set in 1912, before the Second World War had started, and was to be shown, after the Second World War had ended. 'An inspector calls' is a dramatic, moralistic thriller. It is set around the death of a young woman: Eva Smith. The play begins with the Birling family celebrating the engagement of their daughter Sheila, to the wealthy Gerald Croft. In this part of the play you learn a lot about the social system of that era, the way people acted, and the way they thought. The doorbell, and the arrival of an Inspector interrupt their 'celebration'. From now on the mood changes, contrasting the light-hearted and happy mood; it now becomes tense and serious. The Inspector reveals each characters involvement in the death of Eva Smith, side by side with the flaws and evils in each characters' personality. This slowly reveals to the audience that the Inspector is a lot more then he seems, and that the play is not only a 'murder mystery', but also resembles a moralistic play of the middle ages, but in it's own socialistic manner. It also shows the flaws in the social system at the times, which are displayed in each character, and in the consequences of their acts. The audience are shown how some people ignore the reality of their actions, and even after seeing the consequence of their actions, refuse to change. Mr and Mrs Birling are portrayed as selfish and ignorant of their actions, while Sheila and Eric, as a contrast, have fully realised their mistakes and have changed the way they think. The inspector is successful in changing two of the characters, but is not successful in the rest. Priestly is in a way playing the Inspector, to his audience, showing them the consequences of their actions, and what will happen if they do not change. 'An Inspector calls' has many underlying messages, most of which are still relevant to us today. The question as to whether 'An inspector calls' is out of date, is a long argued and debated question. Both sides of the argument have valid points, and in order to come to a fair decision, you must consider both these sides of the argument. I am going to consider three statements about 'An Inspector calls' and after studying each one, am gong to come up with a decision.

H202 Decomposition

Hydrogen Peroxide Decomposition Reaction Kinetics Purpose: In this experiment, you will determine the rate law and activation energy for the iodide-catalyzed decomposition of hydrogen peroxide. Overview: The decomposition of hydrogen peroxide is catalyzed by iodide according to the following reaction: 2H2O2 (aq) [pic] 2H2O (l) + O2 (g) The speed of the reaction is determined from the reactants being consumed or from products that are being formed. This must be determined experimentally by measuring the rate of change in the concentration of one of the reactants or one of the products.The change of concentration can be measured by such physical properties such as the volume of a gas or color intensity of a solution. The rate may be expressed, for example, as moles per liter of product being formed per minute, milliliters of gas being produced per minute, or moles per liter of reactant being consumed per second. During this experiment, you will determine the rate of decomposition of hy drogen peroxide in the presence of a catalyst, iodide. The goal in this experiment is to deduce a rate law for the reaction, showing the dependence of the rate on the concentrations of H2O2 and I-.Your rate law will be of the form: -[pic]= k[H2O2]x[I-]y k is the reaction rate constant and depends only on temperature. x is the reaction order with respect to the hydrogen peroxide concentration and y is the reaction order with respect to the iodide ion concentration. Your objective is to determine the numerical values for the exponents x and y and rate constant, k. You will also study the effect of temperature on the reaction. Materials: 0. 25M KI solution 3% H2O2 solution distilled water 125mL or 250mL Erlenmeyer flask 50mL gas collection tube ring stand test tube clamp one-hole rubber stopper eaker water bath 50mL graduate cylinder 5 and 10 mL pipets thermometer Procedure: 1. Fill one beaker about half full with water. Fill the gas collection tube with water and invert into this beak er. Clamp the gas collection tube to the ring stand. You will use this to measure the volume of gas generated in the reaction. 2. Place the Erlenmeyer flask into a water bath. Fill the waterbath two thirds full of water. Record the temperature of the water. Cap the Erlenmeyer flask with a one-hole rubber stopper. Insert a short piece of glass tubing into the one-hole rubber stopper.If necessary, cut a piece of glass tubing and fire polish the ends. Connect one end of the rubber tubing to the glass tubing and insert the other end into the gas collection tube. You are now ready to start the reaction. 3. Remove the rubber stopper from the 50 mL flask. Add 10 mL of the 0. 25 M KI solution and 15 mL of distilled water to the flask. 4. Add 5 mL of 3% H2O2 to the Erlenmeyer flask. Swirl to mix the solutions and immediately replace the rubber stopper. Begin taking oxygen volume readings immediately. 5. Record the time and oxygen volume (mL) every ten seconds for 240 econds or 30mL (whicheve r comes first). Swirl the flask during the reaction to prevent the solution becoming super saturated with oxygen. 6. Repeat the experiment, using a clean flask, with10mL of the 0. 25-M KI solution and 10mL of distilled water, then adding 10 mL of the 3% H2O2. 7. Repeat the experiment again, this time using 20mL of the 0. 25-M KI solution and 5mL of distilled water, then adding 5 mL of the 3% H2O2. 8. Replace the water in the water bath containing the Erlenmeyer flask, with water that is 10-20(C warmer than previously used.Repeat the experiment using 10mL of 0. 25M KI, 15mL of distilled water and 5mL of the 3% H2O2. 9. For each of the three trials, plot the volume of oxygen in milliliters versus the time in seconds. Fit the data with the best-fit curve or straight line for each trial, ignoring the first sixty seconds of data. (Do not draw a line that connects point to point. ) 10. Calculate the slope (mL/sec) of each line. The slope of each line gives the rate of oxygen production in mL/seconds. 11. Use the slopes and the details from each trial to determine the reaction orders for the I- and H2O2.Note that the KI and H2O2 volume are proportional to their concentrations in the reaction solution. | |Slope (mL/sec) |KI |H2O2 | |Trial 1 | |10mL |5mL | |Trial 2 | |10mL |10mL | |Trial 3 | |20mL |5mL | 2. Calculate the rate constant, k, for the equation: -[pic]= k[H2O2]x[I-]y Substitute values for [H2O2], [I-], x,y and -[pic]/[pic]into the equation and solve for k. Use the reaction orders determined above for x and y. Using data from one of the trials, calculate the molarity of the H2O2 and I- in the reaction solution and the hydrogen peroxide disappearance rate. Use these values to substitute into the above equation. You can determine the hydrogen peroxide disappearance rate from the rate of oxygen production.Convert the rate of oxygen production to moles per second using PV=nRT. Remember to reduce the pressure of the oxygen by the water vapor pressure. Use stoichio metry to convert moles of oxygen to moles of hydrogen peroxide. Use the solution volume to convert the moles per second to molarity per second. Calculate the rate constant, k, to two significant digits. Be sure to include units. 13. Examine your results to determine the effect that temperature had on the reaction rate. 14.Calculate k for the higher temperature, and, using both k values determine the activation energy for this reaction[1]. Questions: 1. How would your calculated reaction rate constants and calculated activation energy have been affected if the nominally 3% hydrogen peroxide had a concentration of only 2%? 2. How would your results have been affected if extra water had accidentally been added to the reaction mixture? 3. If you do not agitate the reaction solution, it can become supersaturated with oxygen. How would this affect your results? . If you had been able to directly determine the concentration of hydrogen peroxide in the reaction solution, you would have been able to graph the concentration versus time. What would that graph look like? 5. If you had been able to directly determine the concentration of iodide in the reaction solution you would have been able to graph its concentration versus time. What would that graph look like? 6. What would you graph versus time to determine the reaction rate constant? How would you calculate k from the graph? dapted from a lab at Occidental College http://departments. oxy. edu/tops/Kinetics/kinetics. pdf ———————– [1] Activation energy, Ea, is related to the reaction rate constant, k, by the Arrhenius equation: k=Ae-Ea/RT. R is the ideal gas constant, 8. 314510 J/(K†¢mol). A is the frequency factor with units of L/mol†¢s, and is related to the fraction of collisions that have the correct geometry. The activation energy can be determined using reaction rate constants from two different temperatures using the Arrhenius Equation rearranged as: ln k2 – ln k1 = – [pic]

Dorothy Johnson Essay

Nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations (other). Dorothy E. Johnson was a nursing theorist, who was born August 21, 1919, in Savanna, Georgia. She has had an influence on her nursing through her publications since the 1950’s. Throughout her career, Johnson has stressed the importance of research-based knowledge about the effect of nursing care on clients. This led to The Johnson Behavioral System Model, in which she came up with in 1980. Nursing theories are used to describe, develop, disseminate, and use present knowledge in nursing. Johnson was an early fan of nursing as a science as well as an art. From the beginning, Johnson proposed that the knowledge of the science of nursing was necessary for effective nursing care. In 1961, Johnson propose d that nursing care facilitated the client’s maintenance of a state of equilibrium. Furthermore, Johnson proposed that clients were â€Å"stressed† by a stimulus of either an internal or external nature. These stressful stimuli created such disturbances, or â€Å"tensions,† in the patient that a state of disequilibrium occurred. Johnson identified two areas of nursing care that should be based on in order to return the client to a state of equilibrium. First, by reducing stressful stimuli, and second, by supporting natural and adaptive processes. Johnson’s behavioral system theory springs from Nightingales belief that nursing’s goal is to help individuals prevent or recover from disease or injury. The â€Å"science and art† of nursing should focus on the patient as an individual and not on the specific disease. Johnson used the work of behavioral scientists in psychology, sociology, and ethnology to develop her theory. Moreover, Johnson states that nurses should use the behavioral system as their knowledge base; comparable to the biological system that physicians use as their base of knowledge (Lobo, 1995). The reason Johnson chose the behavioral system model is the idea that â€Å"all the patterned,repetitive,  purposeful ways of behaving that characterize each person’s life make up an organized and integrated whole, or a system†(other). Johnson states that by categorizing behaviors, they can be predicted and ordered. Johnson categorized all human behavior into seven subsystems(SSs):Attachment,Achievement, Aggressive, Dependence, Sexual, Ingestive, and Eliminative. Each subsystem is composed of a set of behavioral responses or tendencies that share a common goal. These responses are developed through experience and learning and are determined by numerous physical, biological, psychological, and social factors. Four assumptions are made about the structure and function of each SS. T hese four assumptions are the†structural elements† common to each of the seven SSs. The first assumption is â€Å"from the form of the behavior it takes and the consequences it achieves and can be inferred to what drive that has been stimulated or what goal is being sought† (Johnson, 1980). The ultimate goal for each subsystem is expected to be the same for all individuals. The second assumption is that each individual has a â€Å"predisposition to act, with reference to the goal, in certain ways rather than in other ways† (Johnson, 1980). This predisposition to act is labeled â€Å"set† by Johnson. The third assumption is that each subsystem has available choices or â€Å"scope of action† alternatives from which choices can be made. The fourth assumption about the behavioral subsystem is that they produce observable outcomes-that is, the individuals behavior (Johnson, 1980).The observable behaviors allow an outsider to note the actions the individual is taking to reach a goal related to a specified SS. In addition, each of the SSs has three functional requirements. First, each subsystem must be â€Å"protected from noxious influences with which the system cannot cope† (Johnson, 1980). Second, each subsystem must be â€Å"nurtured through the input of appropriate supplies from the environment.† Finally each subsystem must be â€Å"stimulated for use to enhance growth and prevent stagnation.† As long as the SSs are meeting these requirements, the system and the SSs are viewed as self-maintaining and self- perpetuating. The internal and external environments of the system need to remain orderly and predictable for the system to maintain homeostasis. The interrelationships  of the structural elements of the subsystem to maintain a balance that is adaptive to that individual’s needs. Johnson’s Behavioral Subsystems, The Attachment subsystem is probably the most critical, because it forms the basis for all social organization. It provides survival and security. Its consequences are social inclusion, intimacy, and formation and maintenance of a strong social bond. The Achievement subsystem attempts to manipulate the environment. Its function is control or mastery of an aspect of self or environment to some standard of excellence. Areas of achievement behavior include intellectual, physical, creative, mechanical, and social skills. The Aggressive subsystem function is protection and preservation. It holds that aggressive behavior is not only learned, but has a primary intent to harm others. However, society has placed limits when dealing with self-protection and that people and their property be respected and protected. The Dependency subsystem promotes helping behavior that calls for a nurturing response. Its consequences are approval, attention or recognition, and physical assistance. Ultimately, dependency behavior develops from the complete reliance on others for certain resources essential for survival. An imbalance in a behavioral subsystem produces tension, which results in disequilibrium. The Sexual subsystem has the dual functions of procreation and gratification. It begins with the development of gender role identity and includes the broad range of sex role behaviors (Johnson, 1980).When there is an alteration in the â€Å"equilibrium† that exists, Johnson’s Model tends to diagnose to a subsystem rather than a specific problem. Johnson’s Model states that it is at this point when the nurse is needed in order to return the client to homeostasis (Conner et al., 1994). Nursing activities are a balance of medicine, not dependent on it. A person is viewed as a behavioral system with patterned, repetitive, and purposeful ways of behaving that link him to the environment (Johnson,1980). A person is a system of interdependent parts that requires some regularity and adjustment to maintain a balance (Johnson, 1980). Health is perceived as an â€Å"elusive,  dynamic state influenced by biological, psychological, and social factors. It focuses on the per son rather than the illness (Conner et al., 1994). It consists of all the factors that are not part of the individual’s behavioral system but that influence the system and the nurse to achieve the health goal for the patient. In conclusion, Johnson’s theory could help direct the future of nursing theories, models, research, and education. By focusing on behavioral rather than biology, the theory clearly separates nursing from medicine. But do we need to separate the behavioral from the biological? It can be a huge help and has been proven by Johnson and some of her followers. In order to focus on the holistic idea of nursing, it is important to think of the behavioral and biological together as a whole. We cannot look at one without looking at the other.

Get Hired Faster What to Do When You Interview [Infographic]

Get Hired Faster What to Do When You Interview [Infographic] We all know what to do when we go on an interview- right? Dress up, say hello, give a firm handshake. There’s actually a lot more that you can do before you even pull on a suit and walk through the door. For starters, it helps to put some time in. Find out what you can about the company- that can lead to insightful interview questions during the actual interview. Then you can even plan out your trip to the interview, including the route and parking.It never hurts to investigate the people you’re interviewing with, too. There are also some dos and don’ts, from dressing appropriately (a plus) to leaving your cell phone on (a minus).Then, remember essential politeness. Be kind- to everyone and remember names. Be specific and be positive, and understand what the post-interview timeline is.Need some helpful interview reminders? Use this helpful infographic: [Source: Akkencloud]

Mark Twain Quotes About Death

Mark Twain Quotes About Death Mark Twain  died on April 21, 1910, but he had plenty to say on the subject while he was still alive. Death may be a morbid topic for many. However, Mark Twain chose to make light of the subject. He often joked about how dreadful the world would be if we were to continue to live forever.   Mark Twain Quotes About Death You can develop a new perspective on death through Mark Twains death quotes. Here, you will find Mark Twain embracing the concept of death with his famous wry sense of humor. We never become really and genuinely our entire and honest selves until we are dead and not then until we have been dead years and years. People ought to start dead and then they would be honest so much earlier.Let us endeavor to live that when we come to die even the undertaker will be sorry.We owe a deep debt of gratitude to Adam, the first great benefactor of the human race: he brought death into the world.All say, How hard it is that we have to die a strange complaint to come from the mouths of people who have had to live.The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time.Thousands of geniuses live and die undiscovered either by themselves or by others.Do the thing you fear most and the death of fear is certain.

Answers Essay Example | Topics and Well Written Essays - 250 words - 4

Answers - Essay Example I plan to apply the OSHA program skills leant in my daily life, starting from my home to my future employment. If I was working in a group on a project and another member of the group was not performing their duties, I would handle the situation via verbal warning. If the group member would still not heed to the warning, I would give him or her a written warning, and if no change is seen; then dismissal of the individual. I would first communicate with the supervisor explaining the situation, and alerting that I would be late in delivering the weekly report due to the given pressing circumstances. Next, I would handle the situation at hand. This is because the report can wait, but the situation might be a life threatening one, which must be dealt with immediately. Root-cause analysis is a fishbone structural analysis useful in shaping the source of the issue and prevents reoccurrence. In root cause analysis, investigation of possible source of the problem is broken down as: man, machine, environment, and

Operations Managment of Fullers Brewery and Vue Cinemas Term Paper

Operations Managment of Fullers Brewery and Vue Cinemas - Term Paper Example In considering the operational differences between the two businesses, the essay will now give a compassion of the operational aspects considered in each of the four variables of the four V model: Volume In the first instance, the volume of an operation simply represents the level of production and will dictate the overall approach used towards manufacture or delivery of a good or service (Fitzsimmons and Fitzsimmons, 2008). In the case of Fuller’s Brewery volume can be measured in a number of ways but always relates back to the delivery of a physical product. In essence, from an operational perspective, the volume is measured in liquid volume measurements. From a pure scale perspective, while the operations of Fuller’s Brewery are concentrated in the Southeast, distribution takes place on a national basis requiring an operation in scale which is able to accommodate such demands. By stark contrast, Vue as a service provider is unable to measure volume on such a simple c ommodity basis, instead, volume here relates the number of â€Å"guest experiences† in other words, the number of tickets sold to customers in a given period. While this may be true of the main product, it should also be indicated that Vue makes a significant amount of profit from the sale of ancillary products such as beverages and snacks, items which may be easier to quantify with traditional measures of volume. Like, Fuller’s Brewery, Vue operates on a national basis. However, as a service provider, such large volumes require a more localized approach to supply, rather than a centralized production and distribution model as seen in the former business. Variety represents the number of products or services provided by an operator (Slack et al, 2010). Here a broad or narrow view may be taken of the variety of products produced within an operation. For instance taking the operation at Fuller’s Brewery, at the broad level of the operation can be split down into j ust two key product areas, cask ales made for the licensed premises business and canned and bottled beers designed to be sold from non-licensed premises such as the supermarket.