Amway in China: a Case of Corporate and Brand Reputation Essay

With the turbulent regulatory environment for the direct selling industry in China, the November 2005 announcement that Amway China Co. Ltd (ACCL) had over $2 billion in sales for the second consecutive year is significant for the multilevel direct selling giant, Amway Corporation. China remains the leading market of their worldwide operations even though direct selling was banned in 1998. Their success can be attributed to responses by the corporate and local management for adapting during the ten years of business operations in China. Eva Cheng, chairwoman of Amway (China) and an executive vice-president of Amway Corporation, told a press conference in Guangzhou, â€Å"We have been told to shut down five times and to change our way of doing business four times. We depend on product quality more than our business license.† New regulations in December 2005 will pose further modifications to the Amway business model in China. â€Å"Despite the uncertainty, ACCL performed admirably,† said Steve Van Andel, Chairman of parent company Alticor. â€Å"We continue to examine our future options in China in light of the new rules, which have yet to go in effect. We are very optimistic that China will continue to be our strongest performing market.† The Company Profile Founded in 1959, Michigan-based Amway Corporation is a large direct selling company of personal care, home care, nutrition and commercial products. It is a wholly owned subsidiary of privately-held Alticor, Inc. that operates primarily through Amway Corp; Quixtar Inc.,a North American Web-based business opportunity; and Access Business Group LLC, a product development, manufacturing and logistics provider to Amway, Quixtar and other companies. Alticor Inc. and its family of companies reported sales of $6.4 billion for the performance year ending August 31, 2005. Amway operates in more than 80 countries in Asia, Africa, Europe and the Americas. Products offered include brands such as Nutrilite vitamins and food supplements, Artistry skin care and color cosmetics, eSpring system, Magna Bloc therapeutic magnets and SA8 laundry system. Access Business Group manufactures Amway’s brand products in facilities in Ada (Michigan), Buena Park (California) and Guangzhou (China). Amway’s products and services are marketed through more than 3 million independent business owners (IBOs) and sales representatives worldwide through a multilevel direct selling model. Direct sales, as defined by the World Federation of Direct Selling Associations, is â€Å"a process involving the marketing of products and services directly to consumers in a face-to-face manner, away from permanent retail locations.† Annual worldwide sales in this sector are nearly US $90 billion, half of which are in the United States and Japan. In the United States, approximately 80% of direct sales are by multi-level marketing organizations, where salespeople are paid not only on their own personal sales, but also on the sales of other salespeople whom they recruit and train through up-line and down-line relationships. History of Involvement in China Amway (China) Co., Limited incorporated as a joint venture in 1992 and opened a 152,000 square foot manufacturing plant in the Guangzhou Economic and Technical Development Zone on January 18, 1995. The Amway operations in the People’s Republic of China are part of Amway Asia Pacific Ltd., a publicly traded company until becoming privately owned in 2000, that encompasses Amway businesses in Hong Kong, Macau, Malaysia, New Zealand, Taiwan and Thailand. Initial manufacturing for the Chinese market included five homecare household cleaning products, with personal care products introduced throughout the year. Amway China commenced sales operation in the Guangdong and Fujian provinces in April 1995. Following the multilevel direct selling model of Amway, a minimum monetary investment of approximately US$85 for married couples and individuals was required to establish their own business. New distributors received training and support from their sponsors and were encouraged by motivational programs and incentives. The total sales to the network that the distributor helped recruit, train and motivate was considered in calculating bonuses. Thousands of sales representatives registered during the first years, bringing Amway’s net sales in China to $178 million for fiscal year 1997. Until the 1990’s, direct selling was not an established method of distribution in China. Chinese officials interpreted the term for direct selling, â€Å"chuanxiao,† as â€Å"passing products from one layer of participants to another layer of participants, with the product price increased at each layer† which is not a factual representation of the business model of most direct selling companies. Meanwhile, illegal smuggling of imported products, mass meetings to recruit salespersons and â€Å"get-rich-quick† schemes generated attention of Chinese officials, resulting in the first national regulation on direct selling in 1994. These regulations focused on preventing fraudulent activities and set limits on advertising for recruits and compensation for introducing new sales representatives. In 1998 – after numerous attempts to address violations of the chuanxio regulations, and two highly publicized scams in Huizhou City and Xingsha – the State Council ordered all direct selling companies to cease operations, disband distributor networks, clean up debts, and modify its sales method. Response to restriction on direct selling Forced to restructure the business, Amway worked with the Chinese officials to implement a model that would allow sales representatives to continue participation in the business. â€Å"While we will have to make a number of changes in how we operate, in all of our discussions with the Chinese government it was essential that we retain the foundation of an independent sales force to service our customers,† said Richard DeVos, president of Amway Asia Pacific. Under the approved plan, Amway’s product distribution centers throughout China became â€Å"retail locations† with Amway branded products marked at retail price. Once a Chinese consumer bought Amway products for two consecutive, they became â€Å"privileged customers who buy Amway products at a 15 percent discount for their personal use.† These â€Å"privileged customers† could apply to Amway to be sales representatives to buy Amway products directly from the retail stores at the full price, paying with the customers’ money and delivering the products to customers. They received a 15 percent commission on sales to their customers. By establishing 180 company-owned retail locations by 2005, the plan allowed an estimated 180,000 direct sellers to continue to operate within what the company terms a mode of â€Å"selling through shops, plus the use of sales representatives.† However, the approval to continue business stipulated that sales representative income was based on individual results, not those of the team – a move intended to limit the attraction of forms of direct selling that might lead to pyramid frauds. In anticipation that the regulations may change, sales representatives continued to introduce others to the business while not receiving commission from their sales. Through obtaining appropriate business licenses, approximately 80,000 sales representatives became authorized agents whose compensation included both team performance and their own sales. Corporate Sponsorships Amway continued its tradition of involvement with the community through corporate sponsorships that enhanced its reputation in China. By the end of Aug 2005, Amway China supported over 1,800 charity projects in the areas of children, health and environmental protection. These projects resulted in earning over 1,200 honors and awards. The China Charity Association granted the company the award of Exemplary Benefactor to Social Welfare in 2002. For environmental initiatives, the Chinese Ministry of Land and Resources awarded Amway China the title of â€Å"Model Enterprise for Protecting Earth’s Resources† in 2002. Other rewards include: â€Å"Star Enterprise to Contribute to the Public Welfare† by China Children and Teenagers’ Fund, â€Å"Advanced Enterprise for Excellent After-Sales Service and Product Quality† by China General Chamber of Commerce in 2003. In 2004, Fortune (Chinese Edition), listed Amway China as one of the â€Å"Most Admired Companies,† Most Influential MNC, and Most Influential Brand. Brand Positioning According to John Parker, Chief Marketing Officer of Amway Corporation, Amway views their product portfolio in terms of the way in which products support the business opportunity to enable the independent business owners to recruit, to retail, and to qualify for higher award levels. Without multilevel direct selling in China, the focus is on creating a portfolio of products and brands with a price/value relationship that allows sales representative to succeed in developing customers. Amway China produces and markets more than 160 products, including Nutrilite( food supplements, Artistry( skin care and cosmetics, personal care and home care products. To make the brand more visible and make it easier for the sales representatives to sell products to the customer, Amway China invested over 30 million US dollars for advertising in 2005. Amway broadcast films of Artistry cosmetics and Nutrilite nutrition products in 1,500 business buildings throughout China and more than 4,000 liquid crystal display televisions in Shanghai’s underground carriages. Artistry was the title sponsor bringing â€Å"The Phantom of the Opera† to Shanghai. Sponsorship of the first health runs to take place in China has coined the term â€Å"Nutrilite Health Runs† for what most countries would call 10K or marathons. For the Chinese, the Nutrilite brand has become synonymous with fitness and activity. According to the Euromonitor, Amway China was the fourth largest company in cosmetics and toiletries sales in 2005 – with a 5% market share overall. The cosmetic brand Artistry was second in overall cosmetic brand share, with 4.3%, closely following Procter & Gambles, Olay brand with 5%. It is the second largest in Color Cosmetics with 7.5% market and brand share in all regions of China. In the over-the-counter healthcare category, Amway held an overall value share of nearly 19%, far exceeding that held by the next closest competitor. Amway was the top performing player in vitamins and dietary supplements in China, capturing over 25% of vitamins and dietary supplements in 2004. Nutrilite, was the leading brand with value share of more than 13%, including the best selling brand Nutrilite Protein Powder, and its multivitamins and other dietary supplements, such as calcium and fish oil. In the home care products, Amway China is not a major player, with 0.1% of the overall market, however have brand recognition and share in laundry care and dishwashing products. The laundry detergent, SA8, is ranked ninth in the nation with 0.5% brand share and Dish Drops is ranked eleventh with a 1.1% brand share. Commitment to product development for the Chinese market includes seven laboratories for quality assurance and two research and development centers in Guangzhou and Shanghai. The Company has been awarded the Advanced Technology Enterprise for three times from 1996 to 2002. In 2004, Amway increased its investment in China by US$120 million to set up a research and development center in Shanghia to explore introducing herbal medicinal elements to its products. Continuing lobbying for resumption of direct selling in China Recognizing the large potential of direct selling in China, Amway participated in efforts of the American Chamber of Commerce, the US-China Business Council, and the World Federation of Direct Selling to lobby for Chinese participation in the World Trade Organization (WTO). Most importantly, Amway’s chairman Steve Van Andel addressed the U.S. House Ways and Means subcommittee to urge China’s accession, in order to normalize trade relations with China on a permanent basis as well as to gain trust from Chinese government. China’s accession into the WTO in 2001 was expected to help improve the environment for direct sales in the country. China committed in their WTO agreement to allow market access for â€Å"wholesale or retail trade services away from a fixed location,† requiring China to fully open up the direct sales market by December 11, 2004. After much delay, the new regulations announced in September of 2005 permit direct selling in China with a number of restrictions. The most detrimental to the multinationals in the market is that the new law defines all multi-level marketing compensation structures as illegal chuanxiao. The new regulations also impose training restrictions that all salespersons will be required to pass an examination and be certified, as well as limit sales representative compensation to 30% of personal sales. Three other requirements to obtain approval include 1) three years of foreign operating experience before being allowed within China 2) â€Å"service centers† in every province where product is sold and 3) a minimum bond of 20 million RMB plus 15% of monthly sales up to a maximum of 100 million RMB. Upcoming challenge Amway China admits that the transition to comply with the new regulations will take time given their position as the largest direct selling company in China, with 50% of the market and more than ten times the sales volume of competitor Avon. The company can continue operating under its current approval while evaluating changes needed to meet the expectations of the Chinese government and therefore are not concerned that Avon was first to receive approval from the Ministry of Commerce to engage in direct selling in China. Under the new legislation, sales representatives may sell products outside of a fixed retail location, providing Amway representatives further opportunities to generate sales. Additionally, lifting restrictions on imported products may allow Amway China to access over 450 kinds of goods from its parent company. The continuing ban on multilevel direct selling will be the most challenging aspect of Amway’s response to new regulations. Amway’s success worldwide relies on a motivated sales force through multilevel compensation. One authorized sales agent of Amway in China is quoted as saying â€Å"We still face a huge challenge in China, because multilevel marketing is where the real profits lie.† The 180,000 Amway sales representatives in China look for the company leadership to consider their interests while pursuing solutions that meet the new regulations. Eva Cheng states â€Å"We will review the nature of the authorized agents’ jobs and make whatever modifications are necessary to ensure the company’s marketing activities are not open to allegations of chuanxiao.† Questions for Discussion 1. Who are the stakeholders for Amway in China? How would a stakeholder analysis help in developing a communication strategy? What is your recommendation for a communication strategy during this transition period? 2. Why is it important for Amway to be good corporate citizen in China? Can â€Å"doing good† overcome negative or inaccurate perceptions of the direct selling industry in China? 3. To what degree has Amway standardized its brand globally? How has it adopted its promotion strategy to local conditions in China? 4. What options does Amway have to address the new regulations on direct selling in China? What are the advantages and disadvantages associated with each? Sources Amway Fact Sheet, Alticor Fact Sheet, Amway China Fact Sheet. â€Å"Amway Regulates Agents in China Market.† Alestron (March 8, 2006) â€Å"Amway Starts Promotion in China.† Alestron (May 14, 2004): â€Å"China on Verge of Opening Vast Market for Direct Selling.† Nutrition Business Journal 10, 4 (2005): 9-12. Chung, Olivia. â€Å"First Law of Direct Sales: A Clear Ban on Multi-Level Marketing in China Will Mean Harder Times for Amway and Avon.† The Standard, September 26, 2005. â€Å"Cosmetics and Toiletries in China (June 2006).† Euromonitor. â€Å"Direct Sales in China.† Washington, DC: World Federation of Direct Selling, 2005. Gee, Pauline. â€Å"Fighting fit: amway has had to persevere in China but its determination to succeed there means it now holds an enviable position. (Country Report: China).† Soap, Perfumery & Cosmetics Asia (Nov 2002): 15(1). Ho, Herbert H. The Development of Direct Selling Regulation in China, 1994-2004. Washington, DC: The US-China Business Council, 2004. â€Å"Household Care in China (October 2005).† Euromonitor. Jun, Lin, and Rebecca Karnak. â€Å"At Last, Progress on Direct Selling.† China Business Review, Nov/Dec2005. MacLeod, Calum. â€Å"China’s New Rules Open Door to Amway, Avon, Others.† USA TODAY, November 30, 2005. â€Å"OTC Healthcare in China (December 2005).† Euromonitor. Ostroff, Jim (1998), â€Å"Amway Slated to Resume Its Operations in China.,† WWD, 175 (144), 28(1).

Analyzing “Deculturization”

Deculturalization refers to the â€Å"stripping away of a people's culture and replacing it with a new culture† (Spring 1). Deculturalization is one of the most inhumane acts one can partake in. A person's culture is his/her main defining feature. Culture is the medium through which people communicate their beliefs, values, and morals. Inserting one's own culture in place of someone's pre-existing culture is the basis of ethnocentrism. People have repeatedly become victims of deculturalization, especially in the United States, and by analyzing this ethnocentrism one learns the importance of sustaining different cultures in society. There are many methods of deculturalization, such as segregation, isolation, and forced change of language. When the content of curriculum reflects culture of dominant group, it is deculturalization. Also, dominated groups are not allowed to express their culture and religion, which is deculturalization. Use of teachers from the dominant group to teach those that are dominated is another form of deculturalization (Spring 49).†The problem was the assumption that U.S. institutions, customs, and beliefs were the best in the world and they should be imposed† (Spring 42). Throughout much of the past century, the United States sought to stamp its cultural ideal upon almost all peoples who existed within its realm of influence. It is only through the relatively modern ideology of multiculturalism and the celebration of diversity that the United States has begun to make amends for the injustices it has committed on other cultures. Today, with multiculturalism entering into the classrooms and other realms, different cultures are finally getting the attention they deserve. The American idea of cultural and racial superiority began in the seventeenth and eighteenth centuries with the colonization of northeast America by predominantly Anglo Saxon colonists. Ironically, the colonists came to America to escape persecution for their religious beliefs. The Anglo Saxon attitude of cultural superiority was a largely Protestant value that remained prevalent for much of the twentieth century (Spring 2-4). The educational impact of this elitist attitude was far-reaching. The most immediate effects were seen in the destruction of Native American culture and peoples. Efforts to ‘civilize' the Native Americans through the use of schooling began in 1819 and continued until the late 1920's. The first schools were the result of Christian missionaries' efforts to gain converts. English was the only language spoken in these schools, and the Native American culture was looked upon poorly. Some earlier efforts were made to adapt to Native American culture, including the development of a written Cherokee language. This knowledge, however, was used to impart Anglo-Protestant values and religion (Spring 18-21). Out of almost all of the other cultures, Native Americans are the most exploited. Not only was their culture subverted and their people forced to move, but also the Native Americans still today are trying to regain their cultural identity. It was only during the late 20's that the effects of this cultural genocide became apparent. With the Meriam Report, published in 1928, the inhumane treatment of Native Americans was brought to the public eye, and this made way for the establishment of progressive day schools where Native Americans could integrate their culture. Ever since, Native Americans have struggled to regain an identity of their culture. Along with Native Americans, some of the same injustices were inflicted upon Puerto Rico where the same rules of deculturalization applied to the education systems. Puerto Rico became a colony of the United States in the 1890's as a result of the Spanish-American War. The apparent Americanization of Puerto Rico centered in the schools where patriotic exercises emphasized American allegiance. English became the official language of the schools, and English proficiency became a qualification to obtain a Puerto Rican teaching license. The Puerto Ricans resisted this deculturalization, causing strong tension in the 1920's, while they struggled to declare independence. Eventually, attempts at deculturalization fell beneath global civil rights movements in the 1950's and 1960's. Despite this, the educational system of Puerto Rico was severely limited for many years. During the same time that the Puerto Ricans were struggling to regain their national culture and heritage, African Americans were struggling to overcome centuries of racial discrimination. Early in the 20th century, most African Americans seemed helplessly mired in a class system that sought to keep them poorly educated to provide a supply of cheap labor. W.E.B. DuBois, founder of the National Association for the Advancement of Colored People, wanted to provide a different type of education for African Americans that would focus on encouraging leadership and protection of the legal and social rights of their communities. These schools would also create a constant awareness of their position within the white majority. DuBois saw great potential in the education of teachers because, once educated, they could impart their learning to countless others (Spring 67). DuBois' dream seemed to be achieved in the 1930's when common schools for African American children were finally erected. Although a large part of the funding was donated, black parents contributed the majority of the funds. While this was a great step forward for African American children, these schools later provided the rationale for segregation outside of the often better-funded white schools. Asian Americans were the largest group affected b the Naturalization Act of 1790, where non-white immigrants were excluded from American citizenship. A ‘white person' was an immigrant from Western Europe; no other groups were considered ‘white.' With the Anglo-Americans feeling threatened by the Chinese Americans, they sought to limit immigration through legislation. Congress passed the Chinese Exclusion Act of 1882, prohibiting Chinese immigration. The Chinese Americans were sent to segregated schools because they were not classified as a ‘white' person. This policy of segregation broke down by the early 1900's, when the board of education had to let Chinese youths attend the regular city high school. After the United States conquest of Mexico, the attitude of racial, religious, and cultural superiority was reflected on both the treatment of Mexicans who remained in American after the conquest and later Mexican immigrants. Segregated schools, housing, and discrimination in employment became the Mexican American heritage. President James Polk sent an army to protect the Texas border, causing a military reaction by Mexico which resulted in the U.S. declaring war on Mexico. The war allowed former Mexican citizens to obtain U.S. citizenship, but did nothing to resolve problems of the Anglo Americans feelings of superiority. One of the important consequences of this negative action against Mexicans was to make it easier for American settlers to gain land in the area. Racism served as a justification for economic exploitation. These racist attitudes permeated the life of the cattle ranches established in southern Texas during what is referred to as the â€Å"cowboy era† (Spring 80). This deculturalization of the Mexican Americans is yet another example of the ethnocentrism that engulfed Anglo Americans. Deculturalization has been a very sad occurrence since the beginning of America, and only recently has this problem started to be alleviated. The impacts of deculturalization have been very negative on society, but mostly on the education system. Today, teacher education revolves around multiculturalism and valuing the differences in cultures. Until this idea reaches all realms of society, however, the United States will not be completely free from the negative aspects of deculturalization, which swept through the country for many years. Knowledge is half the battle, though, and the more people are educated on other cultures, the more people will begin to appreciate other cultures.

Continuing My Education

Running Head: Continuing My Education1 Why Continuing My Education Is Important To Me Carla Conley English Composition I Professor Victoria Stamm October 29, 2010 Continuing My Education2 Returning to school for me at this point of time in my life is very important. I have quite of few things I want to accomplish in life, and one definite thing is receiving my degree. I now work for a large health insurance company, which has many good paying jobs, but unfortunately, I do not have the education or qualifications for these positions.Therefore, my first reason to receiving my degree is to get a promotion. I do not want to be stuck in the same position that I am in now even though it is kind of challenging. I would like to be promoted to something more that I will enjoy doing. Please understand I am glad to have a job, but I would like to earn more money. I think by receiving my degree I can make much more money. In addition, this will help me to gain additional training to help me in m y position that I am in now. Taking a couple of classes at Ashford University has made more alert and organized.Therefore, gaining more education is a plus for me, because I will be more knowledgeable, and be able to get the career I want. In addition, it will make me more self-assured, and keep me ahead of the game for when my daughter starts grade school. These days’ children are being taught college courses, and I have to be smart enough to help her. I think it is wonderful to get all the education I can to help to help me to proceed better on my job. I am going to school for Health and Human Services, so that that will definitely be a career change for me.This is something that I have been interested in for a while. I am extremely excited that I am able to take two courses in one. Many schools do not offer both Health and Human Services for one major. As a result, I feel that I am accomplishing two goals at once. Continuing My Education3 Even though I want to accomplish r eceiving my degree for professional reasons, I do have personal reasons too. One is self-improvement. This will make me feel that I can do anything in life once I receive my degree. See I have a best friend from school; I still stay in touch with, and her name is Tia.She is another reason I am going back to school. After graduating from college, she was able to find a good career, and buy a beautiful house. She was a single mother with two children doing all of this. In addition, I see people who are older than I am going back to college. That is a motivator for me. Especially since, I have put it off for so long. Although, I am excited about starting school again, it still has not been a joy ride for me. I have to admit that I am really struggling doing my assignments.I find myself procrastinating quite a bit. I tell myself that I am going to stop doing this, but I seem to be stuck on these assignments. I am really struggling with these writing assignments. I would not mind writing if there were not so many guidelines to follow. I just hope that I am able to continue my education and do not get frustrated with these assignments coming up. Unfortunately, I know this is not going to get easier. As a result, I have to stop putting things off, have better time management, organization, and better studying skills.Again, I cannot express how important it is for me to enhance my education. I am not a dumb person, but I think I can be even smarter by going back to school. I have great common sense. Therefore, with gaining more education I think I will be a genius in my own world. Another reason for furthering my education is to be the first to receive my degree in my family. Continuing My Education4 Quite of few of us have been going to school for a while, but we quit. Consequently, I hope by receiving my degree this will make some of my family embers want to go ahead and get their degree. In addition, I want to be an inspiration for my daughter. I know many of times I hear parents tell their children that furthering their education is important, but they do not have a degree their-selves. When a child sees that, he or she is not inspired as much to further their education. I was determined not to let that stop me though from going back to school, because no one else has any degree in my family. Thus, I think it is important to have that degree under my belt.I have to remember whatever is going on in my life I have to accomplish this goal this time around. I cannot keep coming up with excuses. If I do not finish this time I will never finish. In addition, you are never too old to accomplish anything in life. Life is short, so I have made the best of it and try to accomplish as many goals as I can. I hope that when I graduate and receive my degree I can write a complete paper about fulfilling my goal. Continuing My Education5References Sole, K. (2010). Essentials of College Writing. Retrieved from https://content. ashford. edu/AUENG121. 10. 1

Whale Printing Company Case Study Example | Topics and Well Written Essays - 500 words

Whale Printing Company - Case Study Example The case is about a printing company that has been offered a job to print 10,000 copies of a marketing brochure within five days. The printing company has been offered a price of $700 for the job and this report analyzes the cost of the job and its benefits to the company and then suggests what decision should be taken by the President of the company, Victory Hussey. In addition to this, the report also analyzes non-accounting factors that could influence the decision of Victory Hussey while accepting or rejecting the job. Victor Hussey is the president of a printing company known as Whale Printing Company and he has been offered a job by the president of Salter Associates, Katherine Salter. The job is to print 10,000 copies of a promotional brochure but the deadline of the project is tight and it has to be completed by Friday noon. Price agreed by the Katherine Salter previously is $700 for the printing work and Hussey has to either accept the job or reject it. The following table explains the cost of this project which includes; direct labor, direct material, overheads as well as the selling and administrative expense for Whale Printing Company. As the total cost of the project is $810 whereas the revenue of the project earned would be $700, therefore by accepting the project, Whale Printing Company would have to incur a loss of $110. Therefore the job offered by the president of Salter Associates, Katherine Salter should not be accepted. Variable costs are the costs that would change with changes in the output of the company and as company produces more or increases the output, variable cost of the company would increase. Whereas, fixed costs do not vary with the changes in output of the company and as output increases, fixed cost of the company remains fixed (Khan, 1993). If the job is not completed on time, then it would hurt the image of the company and customers might not trust the wordings of Mr. Hussey in future. It is important to built long term customers for every company instead of looking for short term profits and as the deadline of the project is tight and if it is accepted and deadline is not met, then it would be a long term loss for Whale Printing Company. Plus the project itself is not acceptable in terms of profitability; therefore there is no reason why Mr. Hussey should accept the job.

Admissions Application For a Graduate Program 500 words Essay

Admissions Application For a Graduate Program 500 words - Essay Example I returned to college when I was more economically stable and, at the age of 25, acquired a BA Degree. After that, I acquired a Master’s Degree in teaching social sciences. My first exposure to the functions of human resource officials took place when I was employed as a secretary, who doubled as an administrative assistant. Since then, I have also worked in different capacities as a certified teacher, and a customer service representative. At present, I work as an administrative assistant in the Planned Parenthood Federation of America’s finance department. There are many educated individuals who are opting for a certification in human resources. Business professionals, in particular, are seeking to acquire it because it allows them to be able to work in an assortment of well paying fields. Fairleigh Dickinson University is recognized as an important institution that provides indepth certification programs for qualified professionals. Acquiring a certification will help me to be able to develop additional skills which will contribute towards acquiring job stability in my chosen career. I would like to work in the human resources department of a large organization, in order to acquire the kind of extensive experience that can only be afforded by that kind of setting. Acquiring a certification in human resources will also allow me to be able to operate in assorted capacities. Many corporations, particularly in the international setting, require more professional, or expert human resource personnel than they have at present (Mathis & Jackson, 2010). This is because there are many corporations which have to navigate through the complexities that result from mergers, layoffs, the prospect of hiring exceptionally talented workers, and handling complicated insurance changes. The Certification program will inform me on the important aspects

Principles of management questions answer Essay

Principles of management questions answer - Essay Example It is conducted by government agencies, the civil service and nonprofit agencies in well-established organizations. Job classification determines the level of compensation for a specific job category. Job classification ensures consistency in the evaluation process and a uniform classification criterion. The process is done by analyzing accountability, problem solving and know- how. Job classification is determined by three attributed including the pay rate, job family and job title (Khan 115). Job classification is an important aspect in hiring and recruitment as it leads to reorganization, identification of new positions and creation of new positions in an entity. Recruitment. Recruitment refers process undertaken by companies to get the best candidate for a job within the organization or outside the organization. This process entails evaluating the requirements for the job, screening the applicants, attracting employees to the job and incorporating new employees in the organizatio n (Khan 115). This process can be done internally or externally depending on the job classification and the nature of candidates the firm aims to attract. The process starts by the company trying to reach a high number of applicants through social media advertising, college and campus recruitment, newspaper advertisements and job postings on the company’s websites (Khan 117). After the potential candidates have been shortlisted, they screened to establish if they are qualified for the position. They are called upon to be interviewed and undertaken through other assessment methods. Their prospective employers check their background and their references. During the recruitment employees are interviewed are required to state their preferred amount for compensation. Selection. Employee selection is the process of given the job to the right candidate. Further, it entails matching the organizational needs with the qualifications and skills for the job. Efficient selection is done w here there is efficient job matching (Khan 111). This enables the company to hire employees that will deliver quality performance in the firm. The company also faces fewer cases of employee turnover and absenteeism. Appropriate screening takes place during the selection process. Selection is different from recruitment since it is more comprehensive and involves choosing the best candidate for the job. The process takes place in the following steps: Preliminary interview that eliminates candidates who do not meet the minimum eligibility. Application of blanks involves collection of data on qualifications, age and job experience. Several written tests including aptitude, intelligence and personality tests are done (Khan 118). Employment interviews are later conducted that involve as face-to-face communication between the interviewers and the candidates. Finally, the medical examination is done to ensure that the potential candidate is healthy. There is a relation between employee sele ction and evaluation. Compensation. Employee compensation includes all the financial and non- financial benefits given to employees for the work that they do. The financial benefits include salary and wages while the non- financial benefits includes social insurance and others forms of employee benefits (Khan 119). Compensation is based on the skills, experience and

The Impact of Education and Political Equality Blacks Have Achieved Essay

The Impact of Education and Political Equality Blacks Have Achieved - Essay Example The essay "The Impact of Education and Political Equality Blacks Have Achieved" discusses the problem of racism in the United States of America that was initially revolved around by slavery. Black slavery in America actually can be traced from the earliest days in America, but most people elect the year 1619 as the real beginning of the institution in what was to become the United States, with the arrival of twenty blacks on a Dutch warship. Slavery in the world was nothing new. There had been slaves in every culture from the dawn of modern man. Slavery is not the issue of this short paper but we had to start somewhere. Racism is really the issue that slavery revolves around and the ethnocentric ideas that one race is just a little better than another race which allows a predisposition towards making one race the master and one the servant. In America, as the servant race, the black population was denied the right to an education that could be used to better their station in life. The main thought being to keep the servant race ignorant and to some degree subservient would make the life of the dominant race all that much better. As the citizens of the world became more enlightened, it was becoming harder and harder to justify excluding the children of the black workers from a good education. The movement toward equality of the races really started in the northern states many years prior to the American Civil War. Blacks in the north were generally treated much differently than in the south.